BalanceMaster sponsors FIA Seminar: Untapped markets – Ageing and Rehabilitation

FIA Professional Development Logo

Did you know, 1 in 4 people born today will live to over 100? Based on current trends, the number of people aged 65 years and over is expected to rise by nearly 60% in the next 25 years – from 9.6 million in 2005 to over 16.1 million in 2031.

That’s why we think it is important that you join us at our seminar and get the “how to” guide on tapping into ageing and rehabilitation, which have the potential to increase your business over the coming years.

Currently older adults represent only 13.7% of gym users, creating an immense business opportunity for our sector to explore. With ‘exercise as medicine’ firmly on the industry’s agenda, exercise is being used not only in the prevention of disease but also in the treatment and rehabilitation of it.

This seminar series will set the context for the ageing and rehabilitation markets. It will look at current trends and how can you make your facility more attractive to these groups. Expert speakers will be on hand to discuss applications of tools to support the ageing and rehabilitation markets.

Speakers include:
David Stalker, Executive Director of the FIA
Dr. John Searle (OBE), Chief Medical Officer for the FIA
David Sinclair, Head of Policy and Research at the UK International Longevity Centre
David Rigg, General Manager for Rehab Works Ltd.
Bob Laventure, Consultant (Older People) to the British Heart Foundation National Centre for Physical Activity and Health

Birmingham 17th February & Luton – 21st February

Find out more & book: http://www.fia.org.uk/diary_dates/events1/untapped-markets-ageing-and-rehabilitation.html

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